The Company is a Los Angeles-based company operating a future-proof platform to provide blockchain-based projects for global fandoms and their artists.

• Develop/execute marketing strategies to bond/expand the right users to IP web/app platform services
• Create annual/monthly marketing goals and action plans for the successful launching and scaling up of the Company's NFT platforms
• Manage marketing performance based on the analysis of relevant data to achieve business goals

• Craft strategies for all Marketing Teams, including Digital, Advertising, Communications, and Creative
• Prepare and manage monthly, quarterly, and annual budgets for the Marketing Department
• Set, monitor, and report on Team goals.
• Design branding, positioning, and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor the competition (acquisitions, pricing changes and new products, and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of Company objectives

• BS or MS in Marketing or relevant field
• 7+ years of experience in marketing role at IT service based on Web/App platform
• Strong understanding of the NFT and blockchain ecosystem
• Content marketing experience for leveraging IP is a plus
• Professional command of written and spoken Korean/English to communicate with HQ stakeholders
• Develop and launch multiple campaigns/promotions
• Brief and select creative agencies to build and lead the campaign successfully
• Plan and execute annual media mixes and handle multi-cross functional channels in both product campaigns and brand awareness (specifically in the digital channel)
• Experience in seeking earned media and execute the campaign accordingly
• Lead creative development in digital/consumer brand and execute the creative campaign
• Monitoring and analytical skills by using 3rd party attribution tools (e.g., Appsplyer).
• Experience in tracking and reporting performance by using data analytics tools (e.g., Amplitude)
• High analytical ability to define a problem and consult logically with a strategic solution
• Excellent interpersonal and communication skills with various stakeholders

• Health, Dental, and Vision Insurance
• Paid Time-Off
• 401(k)
• Year-End Incentive